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Close the deal – when it's OK to break the golden rule of content marketing

By Tony Hallett 09/22/2014

One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…

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Written By Tony Hallett22/09/2014
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Our favourite content marketing chart

By Tony Hallett 04/08/2013

OK, it’s not perfect. And OK, it might not be our favourite all the time. But this chart tends to get used by us again and again. We don’t care…

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Written By Tony Hallett08/04/2013
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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