Influencers

Closeup photo of floor number buttons 10 and 11 in an elevator. Photo by Jonny Gios on Unsplash

11 best content marketing links Q1 25

By Tony Hallett 03/31/2025

1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same…

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Written By Tony Hallett31/03/2025
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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett 12/29/2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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Written By Tony Hallett29/12/2023
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The hunt for the B2B influencers

By Tony Hallett 01/19/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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Written By Tony Hallett19/01/2017
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LinkedIn’s big bet on content – and why traditional publishers should be worried

By Aled Herbert 01/22/2014

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…

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Written By Aled Herbert22/01/2014
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