Copy-wise: Buzzword bingo will hurt your content

By Aled Herbert / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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Why editorial calendars are essential in content marketing

By Aled Herbert / November 22, 2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

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Talk about competitors in your content marketing, honestly

By Tony Hallett / June 12, 2014

It is a conversation we invariably have with clients. Even if we think we know the answer, when in the early stages of a programme we ask how they feel…

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