newsrooms

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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The blueprint for your in-house content team – guaranteed

By Tony Hallett 06/27/2016

I was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the…

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Written By Tony Hallett27/06/2016
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11 best content marketing links (Q1 16)

By Tony Hallett 03/30/2016

The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…

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Written By Tony Hallett30/03/2016
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In-house or agency?

By Tony Hallett 09/09/2015

One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…

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Written By Tony Hallett09/09/2015
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Fact checking – a vital newsroom lesson for brand publishers

By Aled Herbert 05/12/2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

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Written By Aled Herbert12/05/2014
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Newsjacking? Not if you turn around as fast as an oil tanker

By Tony Hallett 05/08/2013

One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…

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Written By Tony Hallett08/05/2013
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