When I think of Red Bull and content marketing I’m always reminded of an Onion article called ‘Nike to Cease Manufacturing Products’. In the (entirely fictional) article the sportswear company…
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“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens…
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I speak to new clients about how quickly and how far their content can improve. Because big strides are possible. But you know what I often hear? “We want to…
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