repurposing

Cyclists on an endless race along an infinity loop. (Source: https://commons.wikimedia.org/wiki/File:David_Gerstein_-_Infinity_Rally.jpg)

Your content files are never ‘FINAL’

By Tony Hallett 08/11/2022

Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…

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Written By Tony Hallett11/08/2022
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11 essential content marketing links from Q1 22

By Tony Hallett 04/04/2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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Written By Tony Hallett04/04/2022
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11 essential content marketing links from Q1 19

By Tony Hallett 03/17/2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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Written By Tony Hallett17/03/2019
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The hidden pitfalls of repurposing content

By Tony Hallett 11/22/2017

You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…

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Written By Tony Hallett22/11/2017
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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett 11/28/2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Written By Tony Hallett28/11/2016
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