style guides
Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
Read MoreWhat do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
Read MoreMedia theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
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