This story is a little old now but it says so much about how a company becomes trusted and wins new business. Steph Curry is among the best basketball players…
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Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
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Trust. Some would say everything has always been based on trust. From a member of the tribe guarding the cave opening at night while you sleep to… less important but…
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Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…
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Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…
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Want to cultivate a reputation as a reliable, credible organisation? Give some thought not only to what information you provide, but to how you provide it. If you regularly publish…
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This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…
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I’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
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