Content leaders – now is not the time to bury your head in the sand
I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies ...
There are plenty of predictions flying about for the year ahead. And nowhere more so than in media and marketing circles.
What we’d like to say about content marketing is really simple: 
- Companies will do more of it. There is no doubt about that.
- They’ll do it because traditional – including online – ways of advertising and generating interest don’t provide enough value at any kind of effective level.
- They won’t necessarily do it well – and those issues have to be worked on with experimentation and seeing what the best are up to.
So in 2013 we’ll be out there again, kicking to the curb some of the nonsense written and spoken about this emerging field and providing our services to businesses large and small, as well as media companies who will increasingly have to offer content services.
We’ll be introducing some new products along the way – we have to now.
And we thank the clients and everyone else who helped us get Collective Content (UK) off the ground in 2012.
Happy 2013.
*photo credit: yameen9000 via photopin cc
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