Let’s get this party started with a post about a big subject, by our very own Tim Ferguson. This boils down to agencies and clients understanding each other better.
This might be from the start of the quarter, but there are important issues here close to our hearts – especially about burnout in the tech industry and among ad pros.
The first in our series about something we create frequently. Bill Clark asks, Why are case studies, customer stories and similar types of content so important?
You can debate whether these are the top five. But worth a read, for sure.
‘About us’ pages will always be important. Great guide here. Now do the ‘About us’ blurbs for social media.
The guys at Animalz really know their content marketing. But can they make the case for an auteur theory? Great tips here.
We write a lot of white papers. Check out these templates from Brafton to get going – or at least know some archetypes.
We’re kind of missing face-to-face events, even as a bunch of introverts (even if one of us wrote a book about B2B events). Here are some other ways of achieving what you did at events, pre you-know-what.
Back to Animalz (yes, we’re not the only source featured twice this quarter) and to a case study about how Wirecutter presents its content. Think of them as a Which? or Consumer Reports with swagger.
Time for some tactical advice. Cut these verbs from your writing and you’re going to sound more assured.
OK, you know what they’ve done with these pieces. All about counterintuitive advice. But some good advice, curated by the CMI. (A curated piece in a curated piece? Inception!)
Why 11 links? We love a palindrome.
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