I recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…
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Trust. Some would say everything has always been based on trust. From a member of the tribe guarding the cave opening at night while you sleep to… less important but…
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As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, reports and much more, there is an even more pressing need for “premium thought,…
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One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
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I made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it. I said I’d “never come across many professional writers…
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This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
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I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
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1. ‘Vicious cycle’ keeps most US firms from using AI for better decisionsEighty per cent of US companies are struggling to use AI for better decision making, according to a…
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1. RPA is only 7 per cent complete – reportJust 7 per cent of digitally enabled task workers have been impacted by the use of RPA, according to an IDC…
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1. German law to regulate data protection and privacy The German parliament has passed a new law to regulate data protection and privacy in telecommunications and telemedia. Previous data protection…
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1. VR used to ease suffering during medical procedures Virtual reality can help patients deal with high levels of pain and anxiety during medical procedures. This fascinating analysis charts the…
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1. Demand grows for employees with multiple AI skills A growing number of jobs require skills related to artificial intelligence, according to a survey by the Organisation for Economic Co-operation…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
