The internet has always demanded users put on their bullshit goggles and take what they read with a pinch of salt. Anyone can publish websites, videos or social posts. We’re…
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Part 4 Welcome to Human Work. A series about the changing nature of work today. Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that…
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New Sense-makers podcast episode from Collective Content. Now live! Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute.…
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This story is a little old now but it says so much about how a company becomes trusted and wins new business. Steph Curry is among the best basketball players…
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Live! From Tileyard London in King’s Cross, join our host, MD Tony Hallett, for a live audience Q&A interview with Dolby Lead Copywriter, and content leader, Judson Hamilton. With Dolby…
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The devil is in the detail, they say. But sometimes it’s the good stuff you find in the detail – in work or play. I recently visited several universities with…
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I recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…
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Trust. Some would say everything has always been based on trust. From a member of the tribe guarding the cave opening at night while you sleep to… less important but…
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As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, reports and much more, there is an even more pressing need for “premium thought,…
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One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
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I made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it. I said I’d “never come across many professional writers…
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This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
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