Photo by Jaime Lopes on Unsplash “You cannot build trust with AI and you don’t get the same human emotions with AI.” So said one IT leader who took part…
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The State of AI in Thought Leadership Would be remiss of us not to lead with our big report from the past couple of weeks. GTLI Symposium – the recap…
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I have no crystal ball. And it’s quite possible I could publish this same post in January next year. But I do know that right now too many companies, too…
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How do you stand out in a world of AI mediocrity and, more broadly, B2B same-ness? Where in the world? Twenty years ago, I was five years into editing a weekly…
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I was at a meeting in Southwark last week and walked past a somewhat well-known street sign, one that I’d pass most mornings on a commute I used to make…
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We’ve been in The Year of Audio Content for a number of years. But what comes to mind when I say ‘audio content’? Podcasts are a type of audio –…
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Part of a series on creating corporate and B2B video. This is a simple guide to make the day of filming as painless as possible. Planning is crucial. If possible,…
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The FT’s Andrew Hill is a thorough journalist, so I was interested to read his recent piece asking, “Does HR still need humans?” This is an intriguing question. Much of…
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In short, quite a lot When we write for you, most of the time we take what’s been asked of us from a full brief. There will be a point…
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New Sense-makers podcast episode from Collective Content. Live! Our host, CC MD Tony Hallett is joined by an expert panel including Nessa Keddo, Phil Szomszor and Harendra Kapur. Live from…
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Edelman report: Smart thought leadership outperforms traditional B2B marketing In short, thought leadership does drive B2B sales. Just remember to do it well (clue: we’re here to help). Painkillers…
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The internet has always demanded users put on their bullshit goggles and take what they read with a pinch of salt. Anyone can publish websites, videos or social posts. We’re…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.