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Content and trust in a post-truth society
The internet has always demanded users put on their bullshit goggles and take what they read with a pinch of salt. Anyone can publish websites, videos or social posts. We’re…
Read MoreRewarding reluctant office presence
Part 4 Welcome to Human Work. A series about the changing nature of work today. Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that…
Read MorePodcast Episode – Sense-maker sessions
New Sense-makers podcast episode from Collective Content. Now live! Join our host, CC MD Tony Hallett, who this month interviews content leader Samad Masood, associate VP at Infosys Knowledge Institute.…
Read MoreThe Steph Curry lesson for business
This story is a little old now but it says so much about how a company becomes trusted and wins new business. Steph Curry is among the best basketball players…
Read MorePodcast Episode – Sense-maker sessions
Live! From Tileyard London in King’s Cross, join our host, MD Tony Hallett, for a live audience Q&A interview with Dolby Lead Copywriter, and content leader, Judson Hamilton. With Dolby…
Read MoreThe $$$ is in the detail
The devil is in the detail, they say. But sometimes it’s the good stuff you find in the detail – in work or play. I recently visited several universities with…
Read MoreI recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…
Read MoreTrust. Some would say everything has always been based on trust. From a member of the tribe guarding the cave opening at night while you sleep to… less important but…
Read MoreYour “critical thinking” makes you unique – and GenAI can’t help you with that
As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, reports and much more, there is an even more pressing need for “premium thought,…
Read MoreOne way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
Read MoreI made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it. I said I’d “never come across many professional writers…
Read More3 qualities to demand in your content agency
This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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