case studies

A man holding a lightbulb over a city skyline in the sunset.

Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett 04/01/2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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Written By Tony Hallett01/04/2023
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Why do case studies and testimonials work?

By Aled Herbert 09/10/2020

One thing that we’re really proud of at Collective Content is the number of referrals we get from clients. It’s the highest vote of confidence to recommend us to a…

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Written By Aled Herbert10/09/2020
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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