commercial content

Who are the main publishers’ content studios?

By Tony Hallett / 10/10/2016

Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…

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Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert / 04/03/2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

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Define content marketing – without getting lost in the jargon

By Tony Hallett / 21/03/2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

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