Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…
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