I’ve got an earworm. If you don’t know, an earworm is a part of a song – a melody, a key lyric etc. – that you can’t get out of…
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Why do your customers choose you? This is one of the biggest questions in business. Companies that don’t know the answer are flying blind. We always ask this question of…
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Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…
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This is part of a series of posts where I talk about my experiences managing large channel marketing content programmes. This time I look at what smaller channel partners can…
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This is the first in a series of posts where I talk about my experiences managing large channel marketing content programmes. This time, I’m looking at some things that matter…
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I wasn’t alone in loving the first two seasons of The Bear, which follows the highly strung family and wider team that run the titular Chicago restaurant (spoiler: there are…
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Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…
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Maybe it’s like dating. What if all the person across that restaurant table does is talk about their great abs or how much money they make? What if they never…
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Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…
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Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…
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Welcome to episode three of the Collective Content How to choose a content agency podcast series. This time round, our hosts Daine Lindsay and Collective Content MD Tony Hallett are…
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Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
