A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve…
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Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…
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Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…
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There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…
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Where do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.