11 essential content marketing links from Q1 18
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…Read More
11 essential content marketing links from Q4 17
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…Read More
11 essential content marketing links for Q3 17
Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…Read More
Zen and the art of content curation
We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve…Read More
Apple as media gatekeeper
Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…Read More
Curation – 4 common client questions
Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…Read More
Need a vision for the visual web?
There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…Read More
Curation is king? Maybe, if you answer these questions
One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…Read More
What is engagement?
‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…Read More
How to re-use archive content – 4 tips
How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…Read More
Curation and aggregation – not so much?
Where do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels…Read More