11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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Zen and the art of content curation

By Tony Hallett / February 23, 2017

We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve…

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Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Curation – 4 common client questions

By Tony Hallett / October 8, 2013

Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…

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Need a vision for the visual web?

By Tony Hallett / September 16, 2012

There is yet more evidence of the rise of visual material as an online traffic driver. A Pew Internet survey, conducted at the start of August (link no longer available),…

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Curation is king? Maybe, if you answer these questions

By Tony Hallett / August 9, 2012

One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…

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What is engagement?

By Tony Hallett / August 1, 2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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How to re-use archive content – 4 tips

By Tony Hallett / June 13, 2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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Curation and aggregation – not so much?

By Tony Hallett / February 27, 2012

Where do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels…

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