A common piece of advice to neophyte writers is ‘write what you know.’ The idea behind it is that it’s easier to tell a story that feels realistic if you…
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Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
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We’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…
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Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…
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Nearly every industry has key performance indicators (KPIs) these days. Some industries are proud to measure, measure, measure, even if that measurement isn’t acted upon. Collective Content (UK) mainly works…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
