lead generation

A pile of vitamin pills of different colours and shapes.

Painkillers or vitamins – what do you sell?

By Tony Hallett 06/09/2025

The internet is thick with business guru after business guru telling you to sell painkillers rather than vitamins. What does that mean? Well, the theory is that we all know…

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Written By Tony Hallett09/06/2025
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Two people meeting over coffee. Photo by charlesdeluvio on Unsplash

How to get a referral for a great content agency

By Andrew Smith 08/15/2023

Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…

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Written By Andrew Smith15/08/2023
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You’re gonna need a bigger boat

By Aled Herbert 02/28/2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Written By Aled Herbert28/02/2022
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11 essential content marketing links from Q4 20

By Tony Hallett 01/04/2021

1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…

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Written By Tony Hallett04/01/2021
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