11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

Read More

Why editorial calendars are essential in content marketing

By Aled Herbert / November 22, 2016

This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…

Read More

Got a content team? Doesn’t make you a newsroom

By Tony Hallett / November 17, 2016

This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…

Read More

What does Collective Content stand for?

By Tony Hallett / October 28, 2015

If you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company…

Read More

Copywriter v journalist – be sure of the difference

By Aled Herbert / November 10, 2014

In the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…

Read More

Newsrooms aren’t for every brand

By Tony Hallett / February 28, 2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

Read More