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Guide me: Questions to ask when selecting your content agency

By Tony Hallett / May 1, 2023

I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…

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11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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What’s in a job title?

By Tony Hallett / June 22, 2017

I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…

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11 best content marketing links (Q2 16)

By Tony Hallett / July 19, 2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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Close the deal – when it's OK to break the golden rule of content marketing

By Tony Hallett / September 22, 2014

One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…

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Our persona #2 – small business owners

By Aled Herbert / July 9, 2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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Our persona #1 – content strategies for marketers

By Aled Herbert / July 2, 2012

There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…

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