I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…
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Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…
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What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
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One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…
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This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…
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There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…
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