social media

Content always core – some quick #aopb2b thoughts

By Tony Hallett 03/14/2012

Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…

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Written By Tony Hallett14/03/2012
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The rise of content marketing in B2B

By Tony Hallett 01/23/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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Written By Tony Hallett23/01/2012
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Who owns social media followers?

By Tony Hallett 01/09/2012

May 2019 update: Many of the URLs in this article have been removed due to 404 links.  There seem to be a lot of big name journalists moving around from…

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Written By Tony Hallett09/01/2012
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