social media

Social media icons on a mobile phone (Photo by Piotr Cichosz on Unsplash)

Why you should engage your content marketing agency for B2B social media success

By Julian Heathcote / 03/04/2024

Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…

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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / 29/12/2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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Women designing a webpage on a whiteboard. Photo by Christina @ on Unsplash

What to believe about a content agency’s marketing

By Julian Heathcote / 02/08/2023

Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…

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Flooded living room

Why DIY content might be the wrong decision

By Aled Herbert / 03/01/2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / 04/10/2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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11 essential content marketing links from Q4 21

By Tony Hallett / 05/01/2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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The problem with pictures

By Aled Herbert / 30/01/2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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The hunt for the B2B influencers

By Tony Hallett / 19/01/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett / 28/11/2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Why every B2B marketer should be using Google+

By Aled Herbert / 28/07/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Collectivist #7: Social media savvy

By Tony Hallett / 31/01/2013

We’re really happy to bring back our Collectivist series to these pages after a break in the second half of 2012. This is our mini-directory, only better than most directories…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / 16/01/2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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