social media

Social media icons on a mobile phone (Photo by Piotr Cichosz on Unsplash)

Why you should engage your content marketing agency for B2B social media success

By Julian Heathcote 04/03/2024

Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…

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Written By Julian Heathcote03/04/2024
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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett 12/29/2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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Written By Tony Hallett29/12/2023
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Women designing a webpage on a whiteboard. Photo by Christina @ wocintechchat.com on Unsplash

What to believe about a content agency’s marketing

By Julian Heathcote 08/02/2023

Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…

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Written By Julian Heathcote02/08/2023
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Flooded living room

Why DIY content might be the wrong decision

By Bill Clark 01/03/2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Written By Bill Clark03/01/2023
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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett 10/04/2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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Written By Tony Hallett04/10/2022
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11 essential content marketing links from Q4 21

By Tony Hallett 01/05/2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Written By Tony Hallett05/01/2022
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The problem with pictures

By Aled Herbert 01/30/2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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Written By Aled Herbert30/01/2017
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The hunt for the B2B influencers

By Tony Hallett 01/19/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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Written By Tony Hallett19/01/2017
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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett 11/28/2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Written By Tony Hallett28/11/2016
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Why every B2B marketer should be using Google+

By Aled Herbert 07/28/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Written By Aled Herbert28/07/2014
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Collectivist #7: Social media savvy

By Tony Hallett 01/31/2013

We’re really happy to bring back our Collectivist series to these pages after a break in the second half of 2012. This is our mini-directory, only better than most directories…

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Written By Tony Hallett31/01/2013
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What is ‘authenticity’ in blogging and social media?

By Tony Hallett 01/16/2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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Written By Tony Hallett16/01/2013
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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