social media

Flooded living room

Why DIY content might be the wrong decision

By Bill Clark / January 3, 2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Closeup of clock face

11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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11 essential content marketing links from Q4 21

By Tony Hallett / January 5, 2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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The problem with pictures

By Aled Herbert / January 30, 2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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The hunt for the B2B influencers

By Tony Hallett / January 19, 2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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Jay Baer on: Content as fire, social as gasoline

By Tony Hallett / November 28, 2016

“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert  A while back, for a few years, it felt like everyone jumped on social media as…

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Why every B2B marketer should be using Google+

By Andy McCue / July 28, 2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Collectivist #7: Social media savvy

By Tony Hallett / January 31, 2013

We’re really happy to bring back our Collectivist series to these pages after a break in the second half of 2012. This is our mini-directory, only better than most directories…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / January 16, 2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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What is engagement?

By Tony Hallett / August 1, 2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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Introducing the new website

By Aled Herbert / July 31, 2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on itself. But that shouldn’t mean we don’t have a decent website.…

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Amazon as social network and content marketing hub

By Tony Hallett / June 17, 2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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