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11 essential content marketing links from Q4 19

By Tony Hallett / January 3, 2020

1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…

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Stock images, authenticity and journalism

By Tony Hallett / July 27, 2018

I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…

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The problem with pictures

By Aled Herbert / January 30, 2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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11 best content marketing links (Q4 15)

By Tony Hallett / December 14, 2015

How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…

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Alternatives to bad stock images

By Tony Hallett / October 14, 2015

Are there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on…

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