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11 essential content marketing links from Q4 19

By Tony Hallett 01/03/2020

1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…

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Written By Tony Hallett03/01/2020
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Stock images, authenticity and journalism

By Tony Hallett 07/27/2018

I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…

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Written By Tony Hallett27/07/2018
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The problem with pictures

By Aled Herbert 01/30/2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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Written By Aled Herbert30/01/2017
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11 best content marketing links (Q4 15)

By Tony Hallett 12/14/2015

How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…

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Written By Tony Hallett14/12/2015
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Alternatives to bad stock images

By Tony Hallett 10/14/2015

Are there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on…

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Written By Tony Hallett14/10/2015
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