PRs and brand journalists in 2017 – a marriage of convenience?

By Tony Hallett / February 21, 2017

At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field,…

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PR and brand journalism – an unholy alliance?

By Tony Hallett / February 4, 2016

Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In…

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B2B content marketing in Europe – tell us about it

By Tony Hallett / July 25, 2013

How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…

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