There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency.…
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Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…
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Previously we’ve looked at what premium content marketing means. It’s content marketing so good that a reader/viewer chooses to pay for it. But the question we come to next in…
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This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…
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“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert A while back, for a few years, it felt like everyone jumped on social media as…
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This post was first published on 30 September 2013. We spoke briefly last time about educating clients about the benefits of content marketing (because lack of education is the biggest…
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“Content marketing is a commitment, not a campaign.” Jon Buscall, CEO, Moondog Marketing When we used to tell people that content marketing isn’t the typical three-month campaign they’ve become used…
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To any kind of start-up, investors often ask ‘What’s your superpower?’ What they mean is that ideally you need to have something unique and in-demand. Of course you should be…
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This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…
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“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…
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