B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…
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I was looking at an invite to an Economist event at the Cannes Lions festival this week (not that I’m there). It was for a CMO panel and something struck…
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It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…
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Native advertising is no longer a mystery. And almost everyone in PR knows their ‘brand publication’ from their ‘brand storytelling’ – as you might expect. These are just two of…
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Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of…
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Your 7 content mega- giga- uber- supra- monster trends for 2017 The start of any year is a good time to consider trends. Big trends. And analyst Forrester made some…
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Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…
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Ugh, you may groan. A blog post about punctuation? And not just punctuation in general but a post about just one punctuation mark in particular: the apostrophe? Boooooring. Only it’s…
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We get asked often about curation. Sometimes that’s still about the basics of curation – a proportion of companies don’t know it involved third-party content, for example, even if they’ve…
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At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field,…
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We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…
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There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency.…
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