Practice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
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This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…
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“If great content is the hero, then banners are the villain.” Michael Brenner, Head of Strategy at NewsCred We really rate Brenner, who first came to our attention when at SAP…
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For a time it was very fashionable to talk about a ‘culture of content’. This meant embracing content marketing to such an extent that the whole organisation not only understands…
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Again we return to the question of ‘What makes a great agency?’ after recommending the best agencies in the content business specialise on content and that they work openly with…
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“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens…
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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis, author and keynote speaker OK, so he sounds a little like Yoda here. But we’ve got to agree…
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This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…
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This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…
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Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…
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We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…
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“If you don’t have anything interesting to say as a brand, you’re just a product.” Spencer Baim, Chief Strategic Officer, Vice Media This is a damning statement. And we love…
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