Augmented Reality / Virtual Reality

Student wearing a virtual reality headset.

Essential VR/AR/XR insights from Q4 23

By Zoe McNeill / February 20, 2024

1. ‘Remarkable’ advances in procedural audio make experiences more immersive An academic review of procedural audio technology – which generates sounds in real time for nonlinear media such as virtual…

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Man in a headset trying out XR technology.

Essential VR/AR/XR insights from Q1 23

By Zoe McNeill / May 18, 2023

1. Metaverse could fuel $1 trillion in commerce by 2025: Accenture Growing interest in the metaverse among both consumers and businesses could create a $1 trillion commerce opportunity by the…

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A screen view from OnSight, the 2018 award-winning software developed by NASA's Jet Propulsion Laboratory in collaboration with Microsoft. OnSight uses real rover data to create a 3D simulation of the Martian environment where mission scientists can "meet" to discuss rover ope... Credit: NASA/JPL-Caltech

Essential VR/AR/XR insights from Q4 2022

By Zoe McNeill / January 23, 2023

1. World-class experience At the FIFA World Cup in Qatar, in-person attendees were able to use an AR companion application on smartphones for real-time statistics viewing during games. 2. A…

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Essential VR/AR/XR insights from Q3 21

By Aled Herbert / January 28, 2022

1. Mark Zuckerberg shows off his vision for the metaverse The biggest VR/AR news of the year was the big reveal of Facebook’s (soon to be Meta’s) vision for the…

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Essential VR/AR/XR insights from Q2 21

By Aled Herbert / July 2, 2021

1. VR used to ease suffering during medical procedures Virtual reality can help patients deal with high levels of pain and anxiety during medical procedures. This fascinating analysis charts the…

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Essential VR/AR/XR insights from Q1 21

By Aled Herbert / March 2, 2021

1. In-car AR display projects 3D obstacles in 4K resolution Panasonic has shown off a futuristic augmented reality head-up display (HUD) at the 2021 Consumer Electronics Show (CES 2021). The…

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Essential VR/AR/XR insights from Q4 20

By Aled Herbert / December 4, 2020

1. US Army issues AR goggles to combat dogs AR is the latest weapon in the US Army’s arsenal. The military is giving AR goggles to its combat dogs to…

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Essential VR/AR/XR insights from Q3 20

By Aled Herbert / August 3, 2020

1. Proof-of-concept VR headset tears up the rule book VR headsets and AR smart glasses have tried-and-tested form factors but a new proof-of-concept (PoC) design from Facebook has challenged that.…

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Essential VR/AR/XR insights from Q2 20

By Aled Herbert / April 22, 2020

1. AR market to top $100 billion by 2024 The value of the AR market will reach $100 billion by 2024 as smart glasses and improved interaction methods deliver optimised…

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Essential VR/AR/XR insights from Q1 20

By Aled Herbert / March 6, 2020

1. VR/AR tech to add $1.5 trillion to global economy by 2030 A report by PwC has outlined the immense business potential for VR/AR over the next decade. The consultancy…

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