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11 essential content marketing links from Q2 21
1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
Read MoreThat was not a good hot dog
It was the kind of beautiful, clear day when everything seemed just right. My friend and I had been out for a walk, doing a bit of catching up. We…
Read MoreAmazon's efficient storytelling
It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…
Read MoreContent marketing landmarks: Michelin
The Michelin story should inspire any content marketing writer stuck with a brief for a less-than-sexy product. Sure, it’s easy to write sparkling copy to market fast cars, five-star hotels…
Read MoreContent Marketing Landmarks: The Furrow
‘Content marketing’ is a relatively new term. But although the phrase was first coined in 1996 the idea of brands delivering value, and not just the hard sell, to customers…
Read MoreWhat is brand storytelling? Two answers
You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…
Read MoreThis might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…
Read MoreAdblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…
Read More2013? Content marketing? It’s simple…
There are plenty of predictions flying about for the year ahead. And nowhere more so than in media and marketing circles. What we’d like to say about content marketing is…
Read MoreContent’s secret weapon – shelf-life
Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…
Read MoreSpotify striving for advertising without ads
Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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