1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
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Due diligence when choosing any kind of agency – any kind of supplier – probably says: Ask more than one question. (In fact, I know it does.) But what’s the…
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What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good…
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One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
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Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…
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