Artificial intelligence

a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell / 23/05/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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A corrugated metal wall, with a yellow tint, which has a sign that says "Karma is real so don't steal" on it.

Plagiarism Week – why?

By Tony Hallett / 20/05/2024

I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…

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Closeup of circuit board with GPT 4 chip. Photo by D koi on Unsplash

Essential AI insights from Q1 24

By Eve Michell / 07/05/2024

1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…

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Young woman giving herself an insulin injection. Photo by Sweet Life on Unsplash

Essential healthcare insights from Q1 24

By Shirley Siluk / 29/04/2024

1. ECRI names top 10 healthtech hazards for 2024 With more people using devices for medical care at home, there’s a large risk of not knowing how to use such…

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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / 15/02/2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Human hand touching a robotic hand

Essential AI insights from Q4 23

By Eve Michell / 09/02/2024

1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / 07/02/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / 26/01/2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Collage of health monitor screens. Photo by Mingwei Lim on Unsplash

Essential healthcare insights from Q3 23

By Shirley Siluk / 07/11/2023

1. Survey highlights need for investment in electronic health records Of 10 countries surveyed for an Economist Impact report commissioned by Roche Diagnostics, all have some foundations – such as…

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Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / 02/11/2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / 30/10/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / 27/09/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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