brand content

11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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What is… off the record?

By Shirley Siluk / November 18, 2016

To writers and other types of content producers today, the Woodward-Bernstein days of Watergate journalism might as well be another geological epoch deep in the past. With today’s 24/7 news…

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Why trust is everything for brand content

By Tony Hallett / October 25, 2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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What’s the definition of native advertising? And why it matters to brands and publishers

By Tony Hallett / September 27, 2016

I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…

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PR’s acceptance of brand content uneven – report

By Tony Hallett / April 21, 2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

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You really don’t want to be calling your client’s PR team – or do you?

By Tony Hallett / June 25, 2015

This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…

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Make your brand content ‘Google News’ good

By Tony Hallett / March 30, 2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

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Poor grammar? That’s an opportunity for brands

By Tony Hallett / April 26, 2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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Reader Comments – why don’t brands use them more?

By Tony Hallett / March 7, 2013

Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…

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Branded content’s power – “insidious”? Really?

By Tony Hallett / June 27, 2012

In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…

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Collective Content – six-month progress report

By Tony Hallett / June 12, 2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / March 26, 2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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