brand content
How to involve a content agency in your website redesign. And how not to.
There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
Read More11 essential content marketing links from Q4 17
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read MoreWhat is… off the record?
To writers and other types of content producers today, the Woodward-Bernstein days of Watergate journalism might as well be another geological epoch deep in the past. With today’s 24/7 news…
Read MoreWhy trust is everything for brand content
This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…
Read MoreWhat’s the definition of native advertising? And why it matters to brands and publishers
I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…
Read MorePR’s acceptance of brand content uneven – report
PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…
Read MoreThis might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…
Read MoreMake your brand content ‘Google News’ good
How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
Read MorePoor grammar? That’s an opportunity for brands
There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreBranded content’s power – “insidious”? Really?
In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…
Read MoreCollective Content – six-month progress report
How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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Reader Comments – why don’t brands use them more?
Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…
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