brand content

Brand design project with colour palettes

How to involve a content agency in your website redesign. And how not to.

By Aled Herbert 02/14/2023

There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…

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Written By Aled Herbert14/02/2023
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11 essential content marketing links from Q4 17

By Tony Hallett 01/02/2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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Written By Tony Hallett02/01/2018
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What is… off the record?

By Shirley Siluk 11/18/2016

To writers and other types of content producers today, the Woodward-Bernstein days of Watergate journalism might as well be another geological epoch deep in the past. With today’s 24/7 news…

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Written By Shirley Siluk18/11/2016
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Why trust is everything for brand content

By Tony Hallett 10/25/2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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Written By Tony Hallett25/10/2016
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What’s the definition of native advertising? And why it matters to brands and publishers

By Tony Hallett 09/27/2016

I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…

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Written By Tony Hallett27/09/2016
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PR’s acceptance of brand content uneven – report

By Tony Hallett 04/21/2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

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Written By Tony Hallett21/04/2016
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You really don’t want to be calling your client’s PR team – or do you?

By Tony Hallett 06/25/2015

This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…

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Written By Tony Hallett25/06/2015
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Make your brand content ‘Google News’ good

By Tony Hallett 03/30/2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

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Written By Tony Hallett30/03/2015
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Poor grammar? That’s an opportunity for brands

By Tony Hallett 04/26/2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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Written By Tony Hallett26/04/2013
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Reader Comments – why don’t brands use them more?

By Tony Hallett 03/07/2013

Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…

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Written By Tony Hallett07/03/2013
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Branded content’s power – “insidious”? Really?

By Tony Hallett 06/27/2012

In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…

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Written By Tony Hallett27/06/2012
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Collective Content – six-month progress report

By Tony Hallett 06/12/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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Written By Tony Hallett12/06/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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