branded content

Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / March 10, 2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

Read More

Newsrooms aren’t for every brand

By Tony Hallett / February 28, 2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

Read More

Branded content lessons from B2C and B2B

By Andy McCue / May 29, 2012

I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…

Read More

Define content marketing – without getting lost in the jargon

By Tony Hallett / March 21, 2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

Read More