CMI

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Successful habits of great content marketers

By Julian Heathcote / 06/11/2024

What we learned from this year’s CMI B2B content marketing report The 2025 issue of the annual Content Marketing Institute (CMI) B2B Content Marketing Outlook report has been eagerly awaited…

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11 best content marketing links Q2 24

By Tony Hallett / 31/07/2024

1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…

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11 best content marketing links Q2 23

By Tony Hallett / 03/07/2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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11 essential content marketing links from Q3 22

By Tony Hallett / 04/10/2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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11 essential content marketing links for Q2 17

By Tony Hallett / 28/06/2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

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Content marketing in 2015 – more growth but challenges ahead

By Aled Herbert / 08/10/2014

B2B marketers plan to spend more on content marketing and produce more content over the next 12 months but they also face significant challenges in tracking and measuring its effectiveness.…

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