content creation

Image of Yoda Fountain in San Francisco

My time as a grasshopper: the importance of a creative mentor

By Daine Lindsay / February 23, 2023

Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…

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Flooded living room

Why DIY content might be the wrong decision

By Bill Clark / January 3, 2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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Images of classic movie posters

Netflix shows how the wrong marketing content drives away customers

By Bill Clark / November 29, 2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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You’re gonna need a bigger boat

By Bill Clark / February 28, 2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Why Word beats Google Docs for our writers and editors

By Aled Herbert / July 19, 2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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Your key to creativity: Documenting and vulnerability

By Tony Hallett / April 6, 2017

Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of…

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What we look for when we look for writers

By Tony Hallett / September 6, 2016

I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…

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Ways to create content

By Tony Hallett / March 2, 2012

This infographic isn’t perfect but for those without a background in content creation it might just be the right catalyst. See what you think…Like this infographic? Get more content marketing…

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