What we learned from this year’s CMI B2B content marketing report The 2025 issue of the annual Content Marketing Institute (CMI) B2B Content Marketing Outlook report has been eagerly awaited…
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1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…
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Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…
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Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…
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We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
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Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…
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Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…
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Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
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I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…
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As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
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Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
