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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell 09/27/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Written By Eve Michell27/09/2023
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Essential entertainment, media and sports insights from Q4 22

By Aled Herbert 01/26/2023

1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…

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Written By Aled Herbert26/01/2023
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Make your brand content ‘Google News’ good

By Tony Hallett 03/30/2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

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Written By Tony Hallett30/03/2015
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Why every B2B marketer should be using Google+

By Aled Herbert 07/28/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Written By Aled Herbert28/07/2014
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Should Google News feature brand content?

By Tony Hallett 04/17/2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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Written By Tony Hallett17/04/2013
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Google tells the Cambridge Satchel story

By Tony Hallett 01/09/2013

Over the past four months you might have seen a TV ad for Google’s Chrome browser featuring a UK-based satchel-maker and seller. In just over a minute it tells the story…

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Written By Tony Hallett09/01/2013
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SEO tips from the experts [infographic]

By Tony Hallett 11/06/2012

This infograpic caught our eye. On the one hand it’s a great modern take on the vox pop. The guys listed below are all experts on search engine optimisation (SEO)…

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Written By Tony Hallett06/11/2012
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Introducing the new collectivecontent.agency website

By Aled Herbert 07/31/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…

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Written By Aled Herbert31/07/2012
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Introducing the new collectivecontent.agency website

By Aled Herbert 07/31/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…

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Written By Aled Herbert31/07/2012
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Amazon as social network and content marketing hub

By Tony Hallett 06/17/2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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Written By Tony Hallett17/06/2012
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How to re-use archive content – 4 tips

By Tony Hallett 06/13/2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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Written By Tony Hallett13/06/2012
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Collective Content – six-month progress report

By Tony Hallett 06/12/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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Written By Tony Hallett12/06/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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