market research

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Research: Why clients work with Collective Content 

By Tony Hallett 01/22/2025

Why do your customers choose you?   This is one of the biggest questions in business. Companies that don’t know the answer are flying blind.  We always ask this question of…

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Written By Tony Hallett22/01/2025
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Netflix shows how the wrong marketing content drives away customers

By Aled Herbert 11/29/2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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Written By Aled Herbert29/11/2022
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B2B content marketing in Europe – tell us about it

By Tony Hallett 07/25/2013

How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…

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Written By Tony Hallett25/07/2013
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Qualitative market research from Collective Content to drive content

By Aled Herbert 04/15/2013

Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…

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Written By Aled Herbert15/04/2013
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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