That’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt. T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent…
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So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
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Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter…
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The Columbia Journalism Review carried a good piece last week (good reader comments too) about ‘unpublishing’ requests that are coming in to media owners. I write unpublishing that way because…
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A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.