PPC

Our persona #2 – small business owners

By Aled Herbert / July 9, 2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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Collectivist #4: Marketing maestro

By Tony Hallett / April 27, 2012

At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / March 26, 2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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