Our persona #2 – small business owners

By Aled Herbert 07/09/2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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Written By Aled Herbert09/07/2012
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Collectivist #4: Marketing maestro

By Tony Hallett 04/27/2012

At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…

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Written By Tony Hallett27/04/2012
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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett 03/26/2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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Written By Tony Hallett26/03/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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