C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
Read More
1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
Read More
1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
Read More
What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
Read More
There are several reasons why targeting people more individually can pay off. A one-size-fits-all approach is obviously quicker and cheaper, but personalising marketing material can ramp up the audience experience.…
Read More
What are the newest trends and tactics used in content marketing? What’s catching on as a way to provide additional value to clients? Following on from the first post on…
Read More
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read More
Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
Read More
B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…
Read More