The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…
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The second the power went off in the 2013 Super Bowl a light bulb lit up in the mind of an Oreo Cookie marketing staffer. While the game play was…
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Faced with the prospect of using increasingly expensive and ineffective traditional marketing methods, Danish bank Jyske did what any financial institution would do. It opened a high-tech TV studio and…
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This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…
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This post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…
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When I think of Red Bull and content marketing I’m always reminded of an Onion article called ‘Nike to Cease Manufacturing Products’. In the (entirely fictional) article the sportswear company…
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In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…
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Marketing automation technology lets brands market effectively across multiple online channels and automate repetitive tasks, such as emails and social media outreach. Here are some tips for getting the most…
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What is marketing automation? Marketing automation is software and other technology that lets companies effectively market across multiple online channels and automate repetitive tasks, such as emails and social media…
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As one of the leading payment card providers for US small businesses, American Express’ OPEN Forum team recognised it was in its interests to help its customers thrive. It realised…
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If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…
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In today’s tech-driven world, consumers have never been savvier. At the tap of a fingertip, we can access content from reviews to blogs, articles to product demonstrations. This means we…
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