Aled Herbert

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Collective Content launches outsourced blogging service

By Aled Herbert / 27/09/2014

Speech-to-blog — your thoughts, our words — save money, save time London, 25 September, 2012 – Collective Content (UK) today announces Speech-to-blog (S2B), the simplest way yet to create content…

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Collective Content announces market research arm

By Aled Herbert / 27/09/2014

Insights into your business, your market – fuel for your content London, 15 April, 2013 – Collective Content (UK) today unveils its boutique market research unit. The move creates a unique…

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Why every B2B marketer should be using Google+

By Aled Herbert / 28/07/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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Blog, feature or avoid? How to get the right content mix

By Aled Herbert / 19/05/2014

What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…

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Fact checking – a vital newsroom lesson for brand publishers

By Aled Herbert / 12/05/2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

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Contacts books and content marketing – we need to talk

By Aled Herbert / 20/02/2014

A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…

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LinkedIn’s big bet on content – and why traditional publishers should be worried

By Aled Herbert / 22/01/2014

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…

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The agency of the future

By Aled Herbert / 07/11/2013

Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…

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Qualitative market research from Collective Content to drive content

By Aled Herbert / 15/04/2013

Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…

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Random acts of capitalisation

By Aled Herbert / 05/12/2012

You know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation.   Should…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / 25/09/2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Introducing the new collectivecontent.agency website

By Aled Herbert / 31/07/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…

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