Jamie Toward is managing partner for content at London-based creative agency Karmarama, which has recently been bought by consulting giant Accenture. As part of that takeover, Karmarama, whose clients include…
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We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…
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There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency.…
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Agencies – like some other companies – don’t often talk too loudly or publicly about how they charge what they charge. You know the reasons why. They include not wanting…
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To any kind of start-up, investors often ask ‘What’s your superpower?’ What they mean is that ideally you need to have something unique and in-demand. Of course you should be…
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Practice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
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Again we return to the question of ‘What makes a great agency?’ after recommending the best agencies in the content business specialise on content and that they work openly with…
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“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull Today’s quotation comes not from a marketer but from a company leader (who also happens…
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“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis, author and keynote speaker OK, so he sounds a little like Yoda here. But we’ve got to agree…
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We recently launched an innovative on-demand writing service, WriteNow. Why is it innovative? After all, we hate it when people throw around that phrase without good reason. There are other…
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If you’ve spent any time in the tech industry, and if you’re reading this blog it suggests you may have, there’s a good chance you received an email or two…
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What follows is controversial to some. The message of this post is: do one thing well. That’s what we believe in, speaking as a content agency. We think it’s good…
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