Content marketing
1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for…
Read MoreWe often help organisations find writers for their content programmes, which are increasingly well-funded and focused on high-quality. That kind of sourcing is all about tapping experts – whether internal…
Read MoreSomething we hear a lot is about ‘brand newsrooms‘ as brands increasingly make the shift to become publishers in their own right. The reality is that very few brands can…
Read MoreYou’ve heard the phrase ‘a culture of content’, right? Well, you’re going to hear it a lot more this year. Why? There’s a good chance your organisation has not only…
Read MoreWe don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the…
Read More‘Tell, don’t sell.’ It’s is a phrase you’ll hear a lot on our blogs here on Collective Content. And for good reason. The ‘tell’ is about stories and how to…
Read MoreIn the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…
Read MoreThe short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…
Read MoreB2B marketers plan to spend more on content marketing and produce more content over the next 12 months but they also face significant challenges in tracking and measuring its effectiveness.…
Read More“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…
Read MoreOne of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…
Read MoreWhat’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…
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