Content marketing
We love using plain English. Sometimes it’s hard to avoid jargon, unsurprisingly so for B2B content in quite a few industries, but I’m not talking about that here. I mean…
Read MoreThis post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…
Read MoreAre there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on…
Read MoreWe hear quite a bit in content marketing circles about evergreen or timeless content. There are some good examples out there (like this or this). And we’re big fans too,…
Read MoreLazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
Read MoreHere’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right…
Read MoreOne of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
Read MoreI’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
Read MoreMost organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to…
Read MoreMost sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred…
Read MoreI was speaking to a friend about how he goes about getting a new job. The talk inevitably turned to LinkedIn and I brought up an evergreen post from this…
Read MoreDespite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals.…
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