Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
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As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
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This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…
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Despite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals.…
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We often help organisations find writers for their content programmes, which are increasingly well-funded and focused on high-quality. That kind of sourcing is all about tapping experts – whether internal…
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This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…
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Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.…
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Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…
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Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…
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We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…
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Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…
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This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…
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