Flooded living room

Why DIY content might be the wrong decision

By Aled Herbert / 03/01/2023

Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…

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You’re gonna need a bigger boat

By Aled Herbert / 28/02/2022

As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…

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Small businesses’ advantage in blogging?

By Tony Hallett / 09/11/2016

This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…

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Staff – your secret weapon for great B2B content

By Tony Hallett / 16/07/2015

Despite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals.…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / 16/01/2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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Why blogging is like taking antibiotics

By Tony Hallett / 14/01/2013

Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.…

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The number one problem with corporate blogs

By Tony Hallett / 07/11/2012

Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…

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When to date-stamp a blog post

By Tony Hallett / 22/10/2012

Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / 25/09/2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Introducing the new website

By Aled Herbert / 31/07/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on itself. But that shouldn’t mean we don’t have a decent website.…

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Our persona #2 – small business owners

By Aled Herbert / 09/07/2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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