Collective Content

A young women sits on a cliff looking at a long winding road

What the Hero’s Journey can – and can’t – do for you

By Bill Clark / July 19, 2022

Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.

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Covid, career search and Collective Content

By Eve Michell / December 22, 2020

July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…

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Global, distributed, connected – this is how our team works

By Tony Hallett / March 12, 2019

Last time, as part of our ‘Why do we have staff around the world?’ post (spoiler: it’s to access the best people), I said I’d divulge a little more about…

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Introducing: WriteNow – the on-demand writing service

By Tony Hallett / October 4, 2016

We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…

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Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert / March 4, 2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

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Great stories matter

By Tony Hallett / January 28, 2014

Not everything matters. But everything that matters usually has a great story to go with it. Consider these scenarios: How you met your significant other How you once cheated death…

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The Collective future

By Tony Hallett / December 13, 2012

When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Introducing the new website

By Aled Herbert / July 31, 2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on itself. But that shouldn’t mean we don’t have a decent website.…

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Collective Content – six-month progress report

By Tony Hallett / June 12, 2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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5 things about forward-posting on Twitter

By Tony Hallett / May 28, 2012

Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a…

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