Question: For how long can you count content as an asset? Answer: Forever. OK, forever is a mighty long time, as someone once said, but you get the point. Recently…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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The way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
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Virgin has shot a short movie entirely at altitude, featuring several well-known stars on its planes. Which Virgin airline? How about all of them. Working ‘up in the air’ on…
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My little girl is old enough to find her way around YouTube videos on an iPad. Luckily for her, she is now also old enough to type in ‘Betty Crocker…
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A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…
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A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…
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Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…
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One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…
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This infographic isn’t perfect but for those without a background in content creation it might just be the right catalyst. See what you think…Like this infographic? Get more content marketing…
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Nice, brief summary about the rise of content marketing.
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This post follows our last one based on the 2012 Content Marketing Report, where we noted the main methods clients are using as we entered the new year and some…
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