The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…
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To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…
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The rise of content marketing has seen many non-professional writers getting involved in writing. That’s a good thing, for lots of reasons. But it can be hard. For example they…
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Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In…
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When I ask marketers if they have any problems creating content at an appropriate rate they sometimes don’t understand the question. At other times they simply say, ‘No, of course…
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How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…
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Do you source your meat? From farm or even individual cow to dining room table, more and more people are concerned with their food’s supply chain. That makes sense. It’s…
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We hear quite a bit in content marketing circles about evergreen or timeless content. There are some good examples out there (like this or this). And we’re big fans too,…
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Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
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One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
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How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…
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I’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
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