Most sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred…
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I was speaking to a friend about how he goes about getting a new job. The talk inevitably turned to LinkedIn and I brought up an evergreen post from this…
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Despite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals.…
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Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…
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How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…
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We’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…
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We like to mention the most advanced types of content marketing, mostly because they’re inspirational. They’re on the far right-hand side of a maturity model we mention to clients. What…
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How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
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What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…
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It was saddening yesterday to read about GigaOm, another well-known publication in the tech sector, shutting its doors. It leaves a good number of talented journalists looking for their next…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for…
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