Many brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…
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Here’s a game – have you ever listened to one of those frequency tests that works out how old you are based on what you can and can’t hear? There…
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A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
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Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
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I’ve found myself talking about editorial boards more often recently in relation to content marketing programmes. This past week I was struck by how well one would-be client was employing…
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We often get asked what the biggest challenge is with content marketing. This sometimes comes from people backing us to succeed, sometimes from clients/others wanting to learn. Sometimes it’s just…
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Last week we noticed a piece on Econsultancy calling Apple the “worst content marketer in the world” and it got us thinking, especially when read in tandem with a follow-up saying…
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How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
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I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…
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One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…
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Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…
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Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…
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